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June 22, , University of Illinois at Urbana-Champaign University of Illinois advertising professor John Wirtz found that sex doesn't sell in advertising the way many assume it does. Brian Stauffer Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three decades suggests that's the case. Wirtz and his co-authors conducted a first-of-its-kind meta-analysis of 78 peer-reviewed studies looking at the effects of sexual appeals in advertising. Their findings were posted online this week by the International Journal of Advertising.Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery does not. Could it be that sex actually does not sell? An analysis of nearly 80 advertising studies published over more than three decades suggests that's. The Ultimate Guide To Start Selling Adult Sex Toys Online host your website, provide drop ship products which you can sell and make them...the end of the story look at the video above ↑ ↑ ↑
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